In this session, we present the results of what the market expects from innovative tools aiming to make the aviation and drone industries sustainable. A massive pool of senior stakeholders and potential users has been interviewed under activities of the Horizon Europe project RefMap. Users rated features and functionalities they prioritise in a platform aimed at emissions reduction, noise mitigation, air quality improvement, and optimisation of flight trajectories.

Participants of this session will gain an in-depth understanding of which operational and environmental performance goals users prioritise. To enhance participants’ engagement in the session, they will be invited to rate certain features themselves via a live poll during the session.

Participants will also be presented with visual simulations of use of the most popular features of the platform and be invited to check out the rest of the features at the booth of the project at the expo.

Emphasising a user-centred and stakeholder-driven approach, the session will offer practical insights into aligning technological innovation with market needs, regulatory requirements, and sustainability objectives. Attendees will explore how collaborative design processes can accelerate the adoption of sustainable technologies and contribute to a more efficient, environmentally responsible aviation ecosystem. To increase data transparency and results credibility, participants will be informed of the methods used to gather and analyse stakeholder input.

This session is designed for industry professionals, policymakers, researchers and innovators involved in sustainable aviation, urban air mobility, and environmental technology development.